Complicated Times For Arla Foods

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Complicated Times for Arla Foods

Complicated Times for Arla Foods

Question 1: Benefits and Limitations of Country Cluster Approach

The Arla Foods case is an illustration of the benefits and limitations of the country cluster approach. First and foremost, when various different countries are classified within the same 'cluster', they are bound to receive the same kind of treatment - one which may backfire in case an essential difference goes unnoticed. Through this approach, it is possible to understand a culture and then identify its application elsewhere. One advantage of this approach is that it gives a predictable and clear interface within the humanitarian ...