Competitor Profiling of The Joint Commission (TJC) and Healthcare Facilities Accreditation Program (HFAP)



Competitor Profiling of The Joint Commission (TJC) and Healthcare Facilities Accreditation Program (HFAP)

Overview

Whether an organization is working in the physician relations or healthcare marketing, one should know about who is the competition in a hospital. This essay structures brief analysis on the competitive profiling of two healthcare organizations in the United States namely: The Joint Commission (TJC) and Healthcare Facilities Accreditation Program (HFAP). Competitive profiling is a broad study of different steps that includes defining competition, learn as much as possible about the competition, assess competitive strengths and weaknesses, and determine the competitive advantage by analyzing the market long-term strategy and market share data.

The Joint Commission (TJC) is a tax-exempted and non-profit healthcare organization that recognizes twenty thousand organizations and programs as major portion of state governments identifies the accreditation of Joint Commission for receiving and licensing of Medicaid reimbursement.

The Healthcare Facilities Accreditation Program (HFAP) is a dedicated not-for-profit organization to facilitate healthcare organization in order to maintain and meet the highest standards of patient care (Fitterling, n.d.). The accreditation of HFAP held under dynamically changing governmental regulations and healthcare environment. It deemed under the authority body of Centers for Medicare and Medicaid Services (CMS). The facilities other than accreditation of hospitals include critical access hospitals, ambulatory surgical centers or office based surgery, and clinical labs (Cappiello, 2013). It is a recognized program that represents osteopathic physicians under American Osteopathic Association. The overview and nature of both organizations sets a preamble for the competitive analysis in order to explain it as an element in the marketing plan.

Discussion

Competitive strength

Emergency Plan

The strength of both organizations can be best indentified through the assessment of internal standards that includes nature of communication, emergency plan, resource management, staff ...