Competitive Advantage in Telecommunication Industry

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ACKNOWLEDGEMENT

I would like to thank to my supervisor supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, [type your full first names and surname here] , would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 2: LITERATURE REVIEW1

Cost Leadership2

Differentiation of Products3

Cost Focus3

Differentiation Focus3

Telecommunication Industry4

Vodafone4

Company Performance7

History of Vodafone8

Vodafone: UK operation10

Vodafone: US Operation10

Vodafone: European Operation12

Vodafone Group PLC, Major Products and Services12

Products12

Services12

CHAPTER 3: METHODOLOGY14

Research Design15

Literature Search16

Search terms - key terms16

Data analysis17

Reliability/Dependability17

Validity19

Ethical Considerations21

REFERENCES22

CHAPTER 2: LITERATURE REVIEW

There have been conducted various studies in the past that takes into account information about the Mobile Telecommunication Industry. The telecommunication industry has a competitive advantage as it is considered to be one of the most emerging industries in the world. The industry of the Mobile Telecommunication has competitive environment. The industry of telecommunication is in the position that is constantly competing through its diverse products and services. These services include the new emerging products, new service bundles and other products. The rate of entrance of new competitors is very high in this particular industry. In order to remain competitive within the industry, the companies are constantly innovating new products and services. The research study will mainly discuss different factors relating to the competitive advantage. There will taken into account different theories regarding the competitive advantage and factors that affect the telecommunication industry (Nelson & Todd, 2005, Pp. 199).

The analyst Jobber (2004) has proposed different advantages that are associated with the competitive advantage. These advantages help the company to achieve significant position in the telecommunication industry. These include:

By providing improved services and higher quality, the companies can become better.

By anticipating the needs of the customers and responding them appropriately will help them in achieving significant position.

By improving the relationship with the customers in order to have closeness.

According to Jobber (2004), it is important for the companies to achieve the competitive advantage. However, there are many other factors that can help in achieving the competitive advantage within the companies. In order to achieve the competitive advantage, the companies should reduce the rate of relative cost to the minimum so that they can compete with their competitors.

There is available, significant literature in the area of the competitive advantage as there have been conducted many researches in the past that provide sources of how to gain competitive advantage (Jobber, 2004).

According to Kohli and Jaworski (1990), the source of the competitive advantage is being Market oriented. The main objective of the Market Orientation is to deliver superior customer value. It is based on the knowledge gathered from the customer and the competitor's analysis. If the company has invested in acquiring constant information of ...