COMPARE SHOPPING ON LINE AND IN STORE

Compare shopping on line and in store

Compare shopping on line and in store

Problem Statement:

“A recent inclination of shopping through online stores has caused major losses to store owners.”

Introduction

The psychological state of human beings is such that his life is dependent upon two types of activities first is the necessities which are defined as needs of survival in the world, the second are accessories which is governed by the social circle developed in the culture. Shopping is an activity which defines both the activities of life necessities and accessories. To keep the track of life it is necessary to have a watch but to wear a Rolex or a Rado watch is an accessory.

Shopping is a necessity which dominates the human psychology and transforms into an accessory. Shopping is a trend which was introduced way before even currency was invented and people used to trade goods and services to fulfil their necessities, slowly and gradually the thinking process changed and two activities which started dominating the social life and night activities of humans is eating out and shopping.

Shopping has observed significant changes with every improvement in technology, initially large markets of a particular item used to be the trend like vegetable markets, fruit markets, meat market etc. later small shops of dedicated products were launched such as milk shops and fruit shops (Glanz, Bader, & Iyer, 2012). The market of shopping was modified with the emergence of super stores such as Wal-Mart and Target where all products were available under one roof.

Recently internet has also dominated the internet market and a new trend of online shopping has emerged with the secure payment systems through PayPal and credit cards. Internet shopping is referred to as online shopping and traditional shopping is referred to as in store shopping. Both have their own advantages and disadvantages, however, a significant trend of inclination towards online shopping is observed in the past few years.

Discussion

Method

The emergence of internet since past two decades has revlounized many industries and how day to day business is conducted. Similar to all other industries the technology of internet has also modified the way conventional way of shopping. Initially, the revolutionary idea was developed by Amazon which introduced its online stores for book and music lovers where the products were sold in a legalized manner. Soon after Amazon many of the super stores launched their respective online stores such as Wal-Mart and target (Luo, Ba, & Zhang, 2012). The phenomena quickly achieved hype and many entrepreneurs launched their online stores by selling retail products through various promotions.

The emergence of this convenient method of shopping introduced a flavour of ease for the users and they were able to visit multiple brands through their online portals and found easy to filter the products according to their desired range, size and convenience. The only drawback which was initially affecting the growth of online stores was the fact that data theft and credit card number stealth ...