COMPARE/CONTRAST ADVERTISEMENT

Compare/Contrast Advertisement



Compare/Contrast Advertisement

Introduction

A comparison and evaluate of the way ahead adapted in magazine advertisements for interchangeable goods, delineating their purpose, arrange, and crosswise of effectiveness. The couple advertisements, which sell teenage girls' perfume, strengthen on slightly dissimilar aim audiences but exercise interchangeable exchanging angles. In their have eye-catching ways, both advertisements succeed in gratifying the reader to pay for the products. In this essay I am overseen to be analysing couple advertisements for girl's perfume which have been obtained from couple magazines directed at teenage girls.

 

Discussion

The 'Art director' any person who is in assignment of arrange - colours, graphics, font etc. There is the 'Copywriter' any person who is the producer of the text - strap-lines, by-lines, essentially the written content of the advertisement. Then ultimately there is the 'Strategy planner' any person who decides how the campaign will be written and saves population on track of everything, close to like an organiser. So with this balanced combination of population any person who task either on the planning or decorative side of the advertisement what are the results? Does advertising truly work? And if so how does it work?

My first advert which is forthe perfume 'Ex'cl.ma'tion Play' has a aim audience of girls older 13- 25. They have projected their advert at girls any person who are very female person, obviously interested in delicate item, fresh fragrances and any person who could be stated as a true 'girly-girl'. This is shown fairly obviously by the pink background and the inside photo chosen.

The second advertisement which attributes another perfume 'Ex'cl.ma'tion Wild musk' has a aim audience of a interchangeable age range yet in evaluate to the first advert it is directed at girls any person who are rebellious, adventurous, like to stand out, and any person who have a 'grungy' style, this categorisation being implied by the earth coloured colour approach, the 'back-ally' background and the girl shown in the picture any person who is uniquely dressed. Going behind to my first advertisement the photo shown has a girl's hand free-spoken across the page with a male progeny sitting in her palm, the strap-line adapted relates to the picture itself. It reads: 'have him right where you want him'. This again may add another category to the aim audience and captivate to someone staring to attract a man/boy, or, a person any person who possibly ...