Company's Analysis: Apple Inc

[Name of the institute]Apple's Competitive Position in Its Various Markets

Maintaining competitive advantage requires an organization to do at least one thing better and best that is not done by other organizations in the same industry with similar product. As the technology is advancing more and more and new categories of products are being introduced and so the competition is also increasing. Following part of the paper analyses Apple's competitive position in various markets.

Competitive Aspects

Apple Incorporation has to face fierce and cut throat competition in the industry. The IT industry presents competition and challenges from all around and from all sides. This means that it is not only the product on which these bands compete but it also involves various other aspects such as branding, promotion, marketing, advertising, brand loyalty and brand awareness.

For several years Apple Incorporation was ahead in the race of competition. Whether it is about releasing new, creative and innovative products or it is about the expansion of business Apple has always been one step ahead of the competition level.

Theories to Analyze the Company's Position in Its Industry Globally and in Various Markets

Theoretical models and frameworks can be used to determine the appropriate theories for an organization. The following part implies two models.



Porter's Five Forces

Analysis of Porter's Five Forces is a strategic model developed by the economist and professor Michael Porter of Harvard Business School in 1989. Porter's 5 Forces model is a holistic approach to analyze any industry in terms of profitability. It analyzes an industry on the grounds of following five aspects:

Bargaining Power of Buyers

Buyers have a lot of bargaining power in this industry. This is because there are a number of brands if they do not find products within their budget then they go for another brand. But, there are some products that are exclusive to Apple such as iPhones but, still customers have option to go other phones of other brands.

Bargaining Power of Suppliers

The bargaining power refers to a threat imposed on industry by suppliers, because of the power that they have either their concentration, by specificity of inputs provided by the impact of these inputs in the cost of industry (David 2009). Suppliers do not have a great deal of leverage and bargaining power. There are not only few suppliers of the products. There are many suppliers and organization can choose the suppliers that best suit their needs.

Threats of New Entrants

The initial investment that is required to set up in an industry like this requires a mammoth amount. This restricts many to enter in the industry.

Threats of Substitutes

Threat from the substitute is of immense importance. This is because there are many brands in the phone and PC market. People who buy PC just for the sake of entertainment now like to spend on phones as phones now provide the facilities of using internet and Facebook and other famous social networking sites.

Rivalry among Competitors

The level of rivalry among competitors is of cut throat ...