Company Analysis: Apple Inc

[Name of the institute]Apple in relation to pressures on corporate social responsibility and profitability

Corporate Social Responsibility

The concept of corporate social responsibility is a phenomenon that encompasses the responsibility and obligation of the organization to undertake all the activities and major operation of the business in accordance to the law and ethical standards. As the time is passing and people are becoming more aware of the significance of the corporate social responsibilities and the ways organizations conduct their business the pressure on corporate world to adhere to the laws and ethical standards. There remains constant and strong pressure on organizations with this regard. Similarly, Apple also has pressure and force to indulge in activities that reflect them as the responsible organization.

Social responsibility includes all the activities that are undertaken to improve and provide benefits to the society. In the spirit of this ambition, Apple has taken many steps. One of the worth mentioning act of Apple with regard to the social responsibility is to donate the computers to the students. Every year Apple donates some computers to the students and schools. This donation helps students and teachers to a great deal. By doing so, Apple also earn organizational advantage such as the market for the Apple's products increase (Michael and Mark, 2010).

There are critics who are of the opinion that Apple did not show any interest in doing good for the society when this organization was led by the Steve Jobs. However, if we analyze the philosophy and intention of Steve Jobs and his working practice then it can be said that Apple Inc has always been indulged in the corporate social responsibility. Steve Jobs was the opinion that the technological inventions that are taking place at Apple is something that can be described as more than the charity work. Steve Jobs used to think that by the provision of innovative technological products Apple is playing its role in making the society to move forward and progress. After Steve Jobs the new CEO Cook is explicitly and openly committed to do charity work and to provide advantages to the society. Recent media has reported that Apple wants to adopt new vision inspired by the CSR. Apple is to start a charity matching program. This program would work according to the concept of a dollar for dollar match for the donation of employees up to dollar 10,000 every year (Rosa, 2011).

Apple also pays immense emphasis on the environmental concern. Apple has taken a lot of steps to show that they care about the environment of this world. In the year 2005, in an event that was arranged in Las Vegas to show the “Green” challenge with which the IT industry is confronted, Apple Inc exhibited those environmental friendly measures that they took for the recycling of the products (IBS Case Development Center, 2012).

Apple makes attempt to implement principles of sustainability so that they can become one of the most environmental friendly technology companies. In order to attain ...