COMMUNICATIONS AND MEDIA

Communications and Media



Communications and Media

Question no: 1

Your customer is the person or business that will buy your product or service for the long term. This is not one time shot, but a loyal and repeating customer. These are people or businesses that you will want to focus on. (Saito, 2009)In managing customer relationship it is extremely beneficial to identify and know your customer. One more definition can be defined as 'Individuals who use/consume an agency's facilities or seek services from an agency'.Question no: 2

Determining your customer needs can be done by focusing on the requirements made by the customer. Pick up on the little things that make the customer spend money for your service or product. Being a producer it's the duty of management to listen to the customer and identify customer needs. There are times when the customer is unaware of what he needs and being a marketer we need to provide the customer with the information and solutions for the problem from our own. It is extremely beneficial to identify your customer needs and confirm to these needs by fulfilling them in order to retain and achieve your customer needs.

Question no: 31) increased profitability of the business.2) Improved customer satisfaction.3) Loyal customer retention is achieved.4) Less stress for the organization and the customer.5) Higher efficiency is achieved in terms of customer service.6) Newer opportunities for business are created.Question no: 4

Example: 1

When a customer comes up with a problem and you provide him with the effective and efficient solution. Such as a customer wants to make a hole and you suggest him to buy a drill machine and a drill-bit after analyzing his needs.Example: 2

When a customer bought a technical gadget and you help out the customer and tell him about different features of the product and guide him about the use of the product.

Question no: 5

When a customer comes up with a problem (something that does not have a solution yet) such as, he wants to buy a dress for his friend's wedding. (Kotler, 2008)There you provide the customer with the solution by giving him different suggestions and guide him throughout the purchasing process. After the customer is done with the shopping and selection on the dress you can ask the customer verbally or ask him to fill out a feedback from in order to find out, if the customer needs were met or not.

Question no: 6

It is necessary to build a positive relationship with the customer in order to increase the customer retention and satisfaction.Question no: 71) Discount customer2) Need-based customer3) Loyal customer4) Wandering customer5) Impulse customerQuestion no: 8

Customer needs can be identifying by determining the customer needs and requirement by asking different questions to the customer or by observing the customer need. (Saito, 2009)The more you know about the customer need the better you can serve the customer.Question no: 91) Know your customer2) Identify his need

3) Develop, manufacture, market and deliver4) after sales service5) Taking customer feedback

Question no: 10

1) Must ensure that only high quality material is used in the production process.2) Taking care of the environment and by implementing Eco-friendly process in production.3) Relevant quality standards and ISO certifications.4) Compliance with ...