COMMUNICATIONS AND MEDIA

Use of Powerpoint in US Military

Use of Powerpoint in US Military

Introduction

The first level of reading is a simple purpose well-argued statement: PowerPoint Makes stupid. The assertion is directly inspired by a statement of U.S. General James N. The assertion is directly inspired by a statement of General James N. US Mattis resumed in April 2010 in the New York Times. Mattis Resumed in April 2010 in the New York Times. The intensive use of Powerpoint explains errors of judgment, strategy in the military due to gross simplifications and a "flattening" of thought. The intensive use of PowerPoint Explains errors of judgment, strategy in the military due to gross simplifications and a "flattening" of thought. This is especially criticized is the use of "bullets", ie points expected to organize and simplify the message. The first pitfall is the discontinuity introduced by the chip. This has not only an effect "separator, reducing, simplifying." It breaks "the logical sequence and flow of the argument. Supported assertions no longer derive their legitimacy from the consistency of a demonstration necessarily linear and articulated but their own statement. The chip is the tool of a performative statement that uses the rhetorical resources of the noun phrase. For example, "rapid growth" prevents the possibility of discussion and therefore a denial that could open another statement: "Growth is rapid." The assertion is rated more assertive and often articulated with the use of infinitive with a strong power of injunction. Another benefit, the statement depersonalize the document and removes the positioning of the speaker. The obsession of the chip is far from neutral. A force to level the importance of information, it can lead to obscure what is most essential. The author reports about the study by Edward Tuffé which emphasizes that the useful information that could prevent the explosion of the shuttle Columbia in 2003 were present in the presentation slides from NASA. But precisely, this information was embedded in the mass of information and therefore invisible (Tilford, 1998).

To go further in the analysis, the author focuses on the many processes to seduce the audience and reach agreement by emotion rather than convinced by the rigor of a demonstration. The ability to articulate in a single medium, audio, image, including films multiplies the mobilization of emotional reflexes. Powerpoint mobilizes our visual perception stimulated, not by the poverty of a blank page covered with signs but with colorful visuals and sound effects. The display book an immediate which is part of a scheme, that is supposed to deliver a spatial representation of the findings shareable, making the economy a laborious demonstration necessarily taking the time. The information is presented as a whole that can be processed in parallel, simultaneous rather than sequential. The graph opens all the possibilities of manipulation to decrease or increase trends, passing correlations for causalities. So, the risk of turning a communication "event" in a "show" are present all the internet provides one-click photos, videos, examples, or even other PowerPoint presentations where ...