COMMUNICATION STRATEGY

Communication Strategy

Communication Strategy

Introduction

SPIRASI is a non-profit organization where the organization works with asylum seekers in intercultural, humanitarian and non-governmental user. The organization also works along migrant groups, refugees and concerns for torture survivors. SPIRASI stands for Spiritan Asylum Services Initiative. It was developed in 1999 for the work of refugees and asylum seekers. It is situated in Ireland for the rehabilitation of torture, teaching various subjects to them and organizing various different areas such as dances, knitting, chess and screenings. This paper focuses on the communication strategy for SPIRASI (cof.org).

It is important for a non-profit organization as well to have a strong communication strategy in this global village. It is also important for the organization to work on its communication strategy to effectively reach the target audience. For SPIRASI, it is important to have public relations so that they can help the tortures and the affected; so that the non-profit organization likes SPIRASI can get prepared for any emergency event through instant communication among huge crowd of people (Bayerlein 2005, p. 6).

Communication is also important so that the primary mission of SPIRASI can get across. The non-profit organization is able to communicate with major stakeholders, and how the grants are made transparent, how the leverage's effectiveness can be tracked and how the organization can make a maximum contribution to the society. Nowadays it is severely important to get the message across the audience to exempt the status being questioned, threats response to achieve high quality and quality proposal from potential investors. It is highly pivotal for SPIRASI to get identified in the community through a strong and clear way and base within the quick economic growth and opportunity.

Discussion

The following communication strategies consume limited budget by adopting the outsourcing communication firms or brining the skills through employees.

Strategy #1: Message Development

The message of SPIRASI should be unique. The message basically is a statement of identity related to the organization. It is important that the message must be conveyed as a tagline or slogan, verbal presentation or a mission statement. Typically, the non-profit organizations relate their message to their history or huge benefactors. What should be done with the message of SPIRASI is that the message must be built focusing on today and the major future accomplishments. The target audience will long lastingly remember the message oriented for today rather focusing on history (Bayerlein 2005, p. 6).

Secondly, the important part of the message is to have a clear reflection of the organization's strategy. The message must focus on the clear, strategy and be memorable is required to form a basis for new communications era. The message must focus on the niche of SPIRASI, granted type and size, geographic restrictions, expects and demands of the organization. The statement must not be general to describe the organization and how the organization will make decisions of which decisions to take and which proposals to reject. The message must be useful and clear of the funds of the ...