Communication Report

Communication Report

Communication Messages to Communicate Outbreak Cases of Gastrointestinal Disease

In this paper, we will discuss the tools and techniques used to design the communication message for outbreak of gastrointestinal disease targeting parents, youth and healthcare staff. This paper will discuss the media of communication used for each target audience together with the conflicts that may arise with the use of communication media. Moreover this paper will provide the strategies to deal with these conflicts. Furthermore, the paper will discuss the communication message for each target audience. In the last the paper will discuss the theories that are applied to devise the communication message for each target audience.

Task A- Analysis Plan for Parents

Medium of Communication

The communication message for the outbreak of gastrointestinal disease for parents will be communicated through personal memo letters to the parents. These memo letters will include the preventive measures that are required to be taken by parents in order to reduce and prevent their family members particularly children from gastrointestinal diseases. A contact list together with mailing address will be developed for the community in order to communicate parents about the outbreak of gastrointestinal disease in that community (Watson, 2008).

Potential Conflicts

There can be following conflicts arising with written communication medium:

Parent May Miss To Read The Letter

There is potential that parents may not read the written memo. In this way, they will not be aware of such problem in the community. In order to deal with this problem, the health ministry should run a public service message on TV regarding the outbreak of the disease targeting parents and youth (Smith, et, al., 2013).

High Cost

The written communication does not save the cost. For this reason, Department of Health may come across financial burden. In order to deal with this problem, the organization can run awareness program on social media as well (Severin & Tankard, 2010).

Involvement Of Paper Work

When the written medium of communication is used, it involves higher paper work, for this reason the department may face burden of workload. In order to deal with this problem, the department may hire people on voluntary basis to provide public services for the welfare of the society (Semati, 2004).

Task A- Analysis Plan for Youth

Medium of Communication

In order to communicate youth regarding the outbreak of gastrointestinal disease, we will use advertisement or public services message targeting youth to practice preventive measures. The public service message/ advertisement will include the appropriate eating habits, preventive measures and necessary things to avoid, in order to protect themselves from such diseases in the community (Jansen, 2002).

Potential Conflicts

Start-up costs and Shallow Coverage

This media is costly and provides shallow coverage. In order to deal with this problem, the department of health can also run promotional campaign through social networking websites targeting youth since it saves costs since does not charge you to make a public services page on websites like facebook, Twitter, Orkut, etc (Semati, 2004).

There is No Room For Interaction

With this approach, the department of health will not be able to interact with ...