Communication Knowledge and System



Managing Communication Knowledge & System

Outcome 1

Information and communication are important for every organizational activity within the workplace. Organization requires loads of information on daily basis, even minute by minute to conduct its activities and make decisions. The organizational activities comprise of planning, decision making, controlling and monitoring, transactions recording and performance measurement. The information is vital to bring changes in an organization present in resources, machines, people and money. The aim of the organization is to fulfill its goals and objectives. Following are the reasons why the organization requires information. First is to plan. Plan is important for the organization. It works as a base and foundation for all the decisions made by the organization. Within the time and knowledge, organization builds plans with the help of available information for its decision making purpose (Kivetz, 2000).

Second is to monitor and control. After the implementation of the plan, the performance has to be controlled. The required information helps the organization to evaluate and control all the activities. This makes the management that the activities are conducted as they ought to be. Any mistake or error can easily be recognized and removed to avoid any loss. Transaction recording refers to the information recording related to every event and transaction that has been made. Performance measurement refers to the acquisition of information, cost and time scale. Decision making is analyzing all the information after the analysis of the above levels.

The concept of integrated marketing communication is very broad and important concept utilized in managing and illustrating beneficial relations with the shareholders, consumers and employees and transferring a consistent message to deliver rational (Kim, 2004).

Amazon is an online shopping website with one of the largest product supplies online. Amazon is involved in selling products directly or providing a platform for selling a wide range of products. The company is named after the Amazon River, which is one of the largest rivers in the world. It started as an online book store, but soon diversified and started selling CDs, DVDs, videos, computer software etc. Amazon has established itself in a number of countries such as Italy, Canada, China, France, Germany, Japan and United Kingdom. It also provides shipping facilities in many countries and charges for it.

1. Identify the range of decision to be taken.

This section will discuss the decision making by Amazon. This section will discuss how Amazon makes decisions related to its customers and employees and how they are helped. Within the organization, the main decision makers are government, employees and customers. The decision-making is distributed in three stages.

First step is strategic decision making. This decision-making level lies for the highest hierarchy of the organization, i.e. the top management. Strategic decision-making refers to long-term planning. This step involves all the internal and external factors; sectors are identified; market segments are created and targeted methods are targeted with competitive ways. Strategic decision-making refers to evolving and improving the internal and external developments on an annual basis or the time ...