The field of Communication in Healthcare has developed very rapidly over the last twenty years, all over the world. Programs promoting the activities of health organizations, public, and private, have intensified. The media coverage on health issues widened and found a good reception in a society that is increasing its strength in the field of medical sciences.
In the current era, the theme was reaping interest among researchers in Communication Sciences. In the context of communication, research in the field has been approached in different ways. There are researchers who study the intrapersonal dimension, others opt for interpersonal relationships, and there are those who study the issues of group communication, while others stress the social and organizational perspectives in healthcare. In all cases, the aim is to study the influence of human communication in providing care to populations, towards the promotion of public health (Tufano, 2009). Communication in Health is therefore a search field complex and very broad.
Discussion
More and more health care professionals want to get involved in health education of patients. It is no secret that even the most ambitious ideas and projects in the short-lived if the audience for which they were designed, little is known about them (Lynne, 2002). At the same time, if we are talking about some CSR projects of national importance, the result of this omission can be very frustrating.
Today in the modern world there is a rapid increase in the role of the information sector. Communication, which usually refers to the type of interaction between individuals, social groups and institutions, involving the exchange of information at the moment of their influence covers virtually all areas of our society (Lynne, 2002). Communication is a powerful and influential force that can change not only the ordinary people's perceptions of the usual effect, but also the behavior. Using the methods of communication is important in all aspects of modern society, including health care. However, the communication sector of health, despite the need for its development, still in its infancy, and specialists in this field can be counted on one hand.
Leadership in Strategic Communication in Health Care
The main goal of the training is to make people aware of how important it is to develop such areas as communication in healthcare. Also with the help of communication, the idea is to bring to the people the idea of ??the extreme importance of ...