COMMUNICATION ESSAY

Communication Essay

Communication Essay

Introduction

Communication can be simply define as the exchange of ideas, thoughts, information or message in form of speech, writing, gestures, signs, symbols or visual. Communication is important for everyday matters, whether it's concerned with business or personal life. Despite the fact that communication is what makes human different from other creatures on the planet, there is a fact that in business world merely communication has no worth instead good and effective communication is required (Hartley & Bruckmann, 2002). For effective management of business affairs, effective communication policies need to be in place so that every business affair can be deal in a smooth manner. In context of communication, this paper is going to examine the importance of communication for business, its different types and what value informal communication can add in business. Moreover, the effectiveness of feedback system in this paper will also be explored.

Form of Communication in Business

The two fundamental forms of communication includes one way and two way communication processes. One way communication in business refers to the process of communication in which a company sends message to either its employees or customers only to inform them but do not entertain any response or feedback from them (Rosner, Halcrow & Levins, 2001). This form of business communication is normally practiced when companies intend to inform customers regarding any product or service. The most common example of this form of business communication is advertising, like billboards, pamphlets or newspaper advertisement (Rai & Rai, 2010).

In business communication, two-way communication takes place when customers are provided the opportunity to respond to any message sent by the company. With the advent of internet, two way communications has become an important tool to receive responses from customers and employees regarding any message (Guffey, 2000). Social media marketing is one important tool for two way communication, which has become popular because it not only give the privilege to businesses for responding with their existing customers, but it also helps companies to obtain feedback regarding their products and services from potential customers (Rai & Rai, 2010).

Impacts of business communication

When business and customers can contact each other utilizing different modes of communication, certainly it leaves positive or negative impact on the sales directly depending upon the impact of business (Guffey, 2000). In this context, it is important for business to send every message to their customers after determining its impact on them. However, most of the businesses are aware about the impact of communication on sales, and thus utilize different modes of communication to not only increase brand loyalty among customers but to attract and acquire new customers (Hartley & Bruckmann, 2002). In relation to this, businesses must ensure effective communication while engaging with their customers, which will ultimately help businesses to boost its sales.

Types of Communication and Their Importance

The root of every day events is communication which may include social affairs, daily interactions and everything which demands interaction between ...