Communication Dynamics of a Business Website



Communication Dynamics of a Business Website

Introduction

The communication process can termed effective when the intended user understands the information transmitted by the sender such that the purpose of information is not defeated.

The entire communication process revolves around the following 6 components:

Context: Communication is influenced by the context in which it takes place. Context is an essential element which has to exist before the communication can proceed.

Sender/Encoder: This is primarily a person who sends the message. Sender may initiate the communication process via graphic, verbal, written or visual means to invite a response. An organization, individual or a group may take the form of a sender. The effectiveness of the communication process is to a great extent influenced by the competence, knowledge, skills and approach of the sender. Verbal and non verbal symbols play a crucial part in ascertaining how the message is interpreted.

Message: This is the main idea what the sender wants to communicate. The communication process is incomplete if the objective of the message is unclear.

Medium: The message is exchanged or transmitted via a medium. In order to convey the message to the desired recipient an appropriate medium most be chosen by the sender. For the recipient to understand and effectively interpret the message it is extremely crucial for the sender to choose the right medium. For example if the sender wants to convey the message to a small group of people, written mode of communication might be the best choice, alternatively if a spontaneous response from the recipient is desired verbal mode of communication may help with the cause. Medium is one of the most important prerequisites to effective communication.

Recipient/decoder: Is that person to whom the message is aimed or targeted. For the recipient to understand the essence of the message, his knowledge of the subject will play a vital part. The effectiveness of recipient's understanding will also be determined by his responsiveness to the message and the reliance he places on the sender (encoder).

Feedback: This is one of the most integral components of the communication process as it enables the sender to analyze and evaluate the effectiveness of the message communicated. It also enables the sender to determine whether the receiver has understood the message in the manner intended (Adler, Rosenfeld, 1992).

Discussion

Website identified

Bloomberg has been identified as the business website for the assignment (Bloomberg L.P, 2013) The website has been chosen because it comprises of “About us” section. It is a primer website for financial and business related market news. It provides detailed news and analysis on market trends, stock indices, economic reviews, commodities, derivatives, personal finance advice etc,

Sender

The Bloomberg news agency is the primary sender of information. Information is made available to public by via their website. The back end primary sources/senders of information are the journalist, news casters, blog writers, individuals providing financial website, stock brokers, stock market analysts and all other people (or group of people) who are conveying their message through this ...