Public Relations and Organizational Communication11
Conclusion12
References14
Introduction
Communication is one of the main characteristics of human beings. No other species that inhabited our planet developed similar capability to communicate as we do. Charles Darwin, the founder of the famous Theory of Evolution, credits communication skills, a primary factor for human evolution. We now live in the “Information Age”, the name attributed to present era due to the changes in the parameters of transmission of knowledge and accessibility of information. Important factor for the emergence of the “Information Age” was the “Technological Revolution”. In today's technologically advanced world, there is a greater need to develop effective methods of communication. According to some scholars, communication is a human activity that everyone knows and practice, but few can define satisfactorily (Yates & Orlikowski, 1992, 299-299). It is, however, a vast field, which intersects in the similar scientific efforts to understand the various areas of knowledge, thereby comprising a multidisciplinary vision. Communication is, therefore, the very practice of everyday social relations. Following the evolution in the dissemination of transmission of information, there is the so-called “globalization” which, taking advantage of the ease of transmission of data and information, has transformed the world into a huge field for business and financial transactions (Garnett, et al., 2008, 266-281).
Organizations and corporations have had to adapt to this new transformation and add to its product and service new values. The communication falls within that transformation. According to Bullis, (2005, 595-603), “without the necessary information, people departments within the company starts malfunctioning, which leads to a kind of inefficiency not only for individuals but also for the company as a whole. Thus, for the development of any business practice and at every level, the need for clear, objective, transparent, honest and grounded communication have become an indispensable act. Jones, (2005, 288-298) states that “Communication is one of the basic aspects of management activity. Since administrator needs to get things done by the people, and for people to do things efficiently and effectively, it is necessary to constantly communicate to them as to what should be done, how, when, how much etc (Johansson & Heide, 2008, 288-305).
Moreover, as the work is being done, communication is required so that they have feedback about their performance. Many academic studies realize the need to improve communications in the implementation and achievement of objectives. For Vieira (2003), one of the greatest threats to the success of projects when there is miscommunication. In this sense, it becomes extremely necessary perception of these values ??in the workplace. It is quite evident when start analyzing the positive features mentioned above, about effective and efficient communication for achieving short and long term goals (Suchan, 2006, 5-47). An effective and efficient strategy of organizational communication should have some fundamental characteristics such as follows;
Clarity: during the communication routines, the messages must be communicated in such a way so that it can easily be understood ...