Commercial Toys for Aggressive and Gender-Stereotyped Themes



Commercial Toys for Aggressive and Gender-Stereotyped Themes

Introduction

Toys play a major role in developing aggressive and stereotypical behavior of male and female during early childhood. This not only results in developing their cognitive development and also affects their behavior. This is the main reason that toy industries focused on creating toys which are more gender biased and reflect gender roles and behaviors like aggressive behavior for boys and caring nature associated with girls. Gender-stereotyped themes and toys are more clearly segmented in the toy stores where there are different areas and sections for girls and boys.

Thesis Statement

Toys in stores and commercialism are the major reason for gender stereotypes.

Discussion

Gender and Gender Stereotypes in Our Culture Regarding Masculinity and Femininity

Gender plays a major role in the identification of different traits and behavior of an individual. There are physical differences between male and female, which clearly discriminates between male and female, but apart from that psychological understanding of this gender role started in later states. It is general believe that mentally, gender identity and discrimination occur after the adolescent, but in fact there are a number of social and cultural perspectives, which defines and discriminates the individuals in their early childhood. These perspectives are the major reason for stereotypes in developing perceptions of male and female identity in the society. This is the reason that it is very important to identify the gender and different stereotypes in our culture and society. According to Pastorino and Doyle-Portillo, the gender identification starts at the early age of two to three years and this is the reason that there are different identities develop in boys and girls. There different “labels” (Pastorino & Doyle-Portillo, 2008) that defines by the different clothes, toys, colors and cartoons (Pastorino & Doyle-Portillo, ...