COMMERCIAL PRODUCT

Commercial Product Innovation in Market



[Institution Name]

Commercial Product Innovation in Market

Introduction

UK has considered as most innovative country with technical competence, process improvement, and product innovation. This assignment is about composing a rough draft for the assignment on selecting any product or services from consumer, industrial, or commercial market. My choice of product is Samsung Galaxy Note 3. This draft illustrates an introduction, literature review, analysis, reasons for inspiration to conclude about the choice (Li & Atuahene-Gima, 2001, Pp.1123-1134).

This purpose of this draft is to write a critique on the value driven benefits of customers, uniqueness of product elements, and brand appeal. These variables are combined to relate practice and theory on design, management, and innovation of chosen product for further composition of detailed analysis. This may help them to launch such product that can sustain a good position in the market among other competitors. It must be effective for the company to maintain their market position by stabilizing the launching of innovative products (Artz et al., 2010, pp. 725-740).

Literature Review

Samsung always understand that business needs holistic solutions to meet the demands of consumers and maintain arch-neck competition among other mobile phones. Samsung Galaxy Note III tops the list for leading the category of product innovation and brand appeal in the commercial consumer market (Tatikonda & Rosenthal, 2000, pp.74-87). It not only tops the list but also turns many heads as it creates much anticipation and hype fedora its launch (Menard et al., 2011, n.p.).

Consumer research shows that people always want to do more tasks much better. It even caters on the go services whether it is emails, games, photos, videos, and web browsing. Consumers require carrying multiple devices as each device has its own unique benefits to work best in a specific situation. In this context, consumer ...