COLLECTION PLAN AND STUDY METHODOLOGY

Collection plan and research methodology

Research Method

For this study I will use qualitative research approach. Qualitative study is much more subjective than quantitative study and benefits very different procedures of assembling data, mainly individual, in-depth meetings and aim groups. (David 2007) However, since the study will be based on secondary qualitative research the data that will be collected for analysis will be through an extensive review of literature published in the field in the past few years. (Packard, 2007)

Secondary research is often less costly than surveys and is extremely effective in acquiring information about peoples' communications needs and ...