Cognitive Dissonance and Self Affirmation

Cognitive Dissonance and Self Affirmation

The article by (Festinger & Carlsmith, 1959) proposes the theory of Cognitive Dissonance. According to Festinger, there exist certain relationships between different cognitions. Within the context of this article, cognition may be referred to as a piece of knowledge or a belief (Festinger & Carlsmith, 1959). The theory presented elaborates that each one of us has an inner tendency to have our beliefs and values in harmony with each other, and dissonance is a disturbed situation which occurs when there occurs a conflict/disturbance between two or more beliefs held by the same person. ...