COCA COLA SUPPLY CHAIN FOR LONDON 2012 OLYMPICS

Designing the Coca Cola Supply Chain for London 2012 Olympics

Designing The Coca Cola Supply Chain For London 2012 Olympics

Introduction

With the eyes of the world upon London, it is imperative that the 2012 Olympic Games uphold the promises of sustainability and the promotion of healthy living in all aspects of the Games - throughout the construction period, during Games time itself, and in the legacy that is left behind. Provision of food is a particularly important factor in sustainability.

Supply chain integration is the effective and efficient road to maximizing customer service index. By integrating processes of different links in the chain it is possible to prevent problems in an early phase. The result is a very low multiplier effect of failures and moderate prevention costs. Also the levels of interface stocks can be greatly reduced, adding to the cost savings. A famous one-liner to describe this development is "to substitute inventory by information".

while collaboration must streamline the supply chain Diagram: functional optimisation requires large interface stocks

 Overall objective of Integrated Supply Chain initiatives is that it is more profitable for all parties involved. This is not a "zero-sum game."

 Integrated Supply Chains encompass three major structural changes in how companies will manage supply chain operations:

Companies will collaborate with supply chain partners and synchronize operations

Technology and the world wide web will be key enablers of innovative supply chain strategy

Supply chain organizations will be restructured and re-skilled to achieve these goals

Efficient Consumer Response

  ECR ("Efficient Consumer Response") movement effectively began in the mid-nineties and was characterized by emergence of new principles of collaborative management along the supply chain. It was understood that companies can serve consumers better, faster and at less cost by working together with trading partners. At the heart of ECR was a business environment characterized by dramatic advances in information technology, shifts in consumer demand, and increasing movements of goods across international borders aided by the internal European market.  This new reality required a fundamental reconsideration of effective ways of delivering the right products to consumers at the right price. Non-standardized operational practices and rigid separation of traditional roles of manufacturer and retailer threatened to block the supply chain unnecessarily and failed to exploit synergies that came from powerful new information technologies and planning tools.

The success of Coca Cola lies in its successful strategy development and implementation of those strategies in a highly effective manner. Coca Cola is not just successful because of its effective strategic management decisions but the innovative implementation of those strategies has helped the organization to remain competitive in the market. Coca Cola has a reputation of caring for its employees (or associates as the company refer to them), customers and the overall community. Its positive image, regarding the attitude of management towards employees, customers and community, helps the organization to maintain a strong position in the market. In addition to this, the management still remains committed to the management policies core of Coca ...