COCA-COLA INDIA

Coca-Cola India

Coca-Cola India

Introduction

The study relates to corporate responsibility of Coca-Cola India, which particularly focuses on egoism, ethics of duties, utilitarianism, consequentiality ethics, right and justice that is being followed the company. Corporate Responsibility is based on the assumption that no company working only in their economic relations, but also influences its surroundings.

Discussion

Coca-Cola India considers corporate responsibility as a crucial aspect to focus on. CSR is an important aspect of the strategic behavior of Coca-Cola; under this concept, Coca-Cola India acts responsibly not only in business decisions and strategies, but also the environmental and social impact of company operations. Social responsibility means maintaining economic success and gain a competitive advantage by Coca-Cola builds its reputation and gaining the trust of people who work or live in the community where the company operates. Corporate responsibility of Coca-Cola India is that the company openly admits to their share of responsibility for the condition and operation of the company and is based on the assumption that no company working only in their economic relations, but also affects the environment in which it operates and its stakeholders that is employees, customers, shareholders and also society. Conversely, interest groups influence the success of the company.

Customers of Coca-Cola India expect quality products and services, but also that the market will trustworthy supplier with a good reputation. Suppliers will again want to sell those customers who take their goods or services and back pay for products in those terms. People and community where the Coca-Cola India operates, they want to know that the Coca-Cola acts responsibly to society and to the surrounding environment. Employees then like working for the Coca-Cola for which they are proud of and that you value their work.

The role of Coca-Cola India in society is currently changing. The public is assessed and evaluated not only by the quality of their products and services, but also by the degree of responsibility of their role in society. Responsible behavior and Coca-Cola India brings both greater loyalty to their employees also enhance brand value and reputation, good relationships within the region and not the least significant potential for responding to crisis situations (Said, Zainuddin & Haron, 2009, 212-226). Socially responsible behavior of the Coca-Cola's long-term investment is based on its overall development.

Today there is a general belief that the responsibility for the welfare of society as a whole, for environmental protection and rational use of natural resources among not only governments but also businesses and other organizations. A number of studies show that Coca-Cola India take over the responsibility of the company which is not motivated by ethics, but based on financial reasons.

The concept of corporate social responsibility (CSR) as part of a business strategy to help meet business objectives, enhance reputation and brand, improve customer relationships, reduce operating costs and above all effectively identify and manage business risks. The team of Coca-Cola India works with clients in the following areas, allowing them to make more profit from the benefits that CSR ...