COCA COLA AND PEPSI

Coca Cola and Pepsi

Coca Cola and Pepsi

1a. List the key individual and organizational factors that had an impact on the leadership of Coke and Pepsi during the Cola Wars.

They key individual and organizational factors that had an impact on leadership of Coke and Pepsi during the Cola War was the decision of targeting family consumption through the introduction of 26-oz bottle. In 1963 Donald Kendall, CEO of Pepsi Co established the “Pepsi Generation” marketing operation, which aimed the young and “young at heart.” The promotion helped Pepsi constrict Coke's lead to a 2-to1 margin.

1b. Describe the ...