Coca Cola

Introduction3

Discussion4

Internal Factors4

SWOT Analysis5

Strength5

Weaknesses5

Opportunities5

Threats6

External Factors7

PESTLE Analysis7

Political Analysis8

Economic Analysis8

Social Analysis8

Technological8

Environmental9

Legal Factors9

Conclusion10

Bibliography12

Coca Cola

Introduction

In order to get the competitive advantage in the diverse market conditions, it is very important that the organizations should analyse the market conditions and the related factors to them. Because of the globalization, it has become an important aspect for the organizations to follow the market strategies which will help them in achieving the competitive edge within the market. In order to understand its competitive position, an organization needs to analyse both internal and external factors as they have the significant amount of influence on the organization.

This paper will analyse one of the biggest market giant in the beverage industry known as the Coca Cola Company. Coca Cola is one of the most popular drinks on the earth, and it is very difficult to imagine this world without Coke. At the heart of Coca-Cola, particularly in its first 100 years, there has been a guarantee to powerful promoting and to the conservation of its patented recipes and courses of action to make its extraordinary syrup. The powerful mystery that dependably has encompassed Coke's recipe has since a long time ago encouraged an organizational fixation on mystery relating to other data about Coke and its operations.

The Coca-Cola Company is most importantly the non-fermented refreshment maker and wholesaler on the planet. Coca-Cola is the greatest soda pop offering item on the planet. Coca-Cola has taken its place from that point forward and has an extraordinary request everywhere throughout the planet, particularly in America. Coca-Cola was named at first as coca in the 1884 by John Pemberton as a patent medication which was later purchased by Asa Griggs Candler in 1887, a representative, who named it as Coca-Cola and whose promoting strategies took Coca-Cola to new statures and made it predominant in the soda pop industry all around the twentieth century (the Coca-Cola Company, 2012).

The way to business triumph for Coca-Cola is the certainty of shoppers and clients in their items. This conquest is generally because of two viewpoints: one is the steady concern to attempt to make the items so as to help and, an alternate viewpoint is the strict quality models that Coca-Cola has dependably made in its items and handling methods. Hence, it utilizes an exceptionally clear procedure for doing the best showcasing, i.e. to follow how they live, how they feel, what they consider, what it does and what the purchaser needs.

Discussion

It is very important for the company to analyse the factors which include both internal and the external factors. For the company like Coca Cola, it becomes more important to critically analyse these factors because of the size of the company. As the company operates globally, the factors that can have an impact on the organization can vary from market to market. So in order to simplify the research, those factors are analysed which are common for the company through out the globe. In order to get the realization of these factors, it is very important that ...