Before Evaluating the IT status of CLUB IT one should know the basic concept of electronic commerce, what E-commerce is, what are the advantages, what will happens to company sales etc.
Need of E-Commerce in CLUBs
Work on the diffusion of ICT and electronic commerce over Internet in particular, have studied the influence of various characteristics relating to organizational structure of enterprises on their adoption. These would include the degree of internationalization of the company, its degree of decentralization, the forms has established to monitor the work, the flexibility and adaptability their teams, the degree of collaboration or partnerships external as well as the extent to which companies outsource activities that do not are essential for the development of your business (Vilaseca et al., 2007). However, Previous literature has not clearly established which have the combined effect organizational characteristics of companies on the introduction of online sales. On the one hand, it may seem that companies with organizational structures complex and advanced (which are present in several markets, have designs decentralized non-hierarchical and flexible, and build up networks of collaboration with other companies) for sale online is more easily implemented because these designs they provide organizational information flows and they are more suitable for make decisions that best fit the changing market. Moreover, however, the Internet offers significant opportunities for small business companies operating in the local area or who have more organizational designs simple. And the Internet allows these traders to access new markets with a relatively low cost (Steinfield et al., 1999, Auger and Gallaugher, 1997). Therefore, it seemed reasonable to assume that the structure organizational exerts some influence in the small company, in its decision to implement the sale online and in the degree of implementation of the same, but provide meaning.
Strategic Direction
The firm's strategic orientation can have an important role in adoption and reach of electronic commerce by small business, and this in Although it lacks solid evidence and generalizations about influence of market orientation, marketing and relationships in results of online marketing activities of small businesses (eg Chaston and Mangles, 2003), or even the results of other companies (Lee- Kelley et al., 2003; Vilaseca et al., 2007). It is expected that small distribution companies with a strategic orientation more complex or advanced (Market-oriented, marketing or establishing stable relationships with customers) are more predisposed to adopt new marketing channels as the Internet as long as those channels are used by an increasing proportion more consumers and customers. Also be assumed that the online sale has a higher degree of implementation in this class because Internet companies and network-related technologies will provide mechanisms to track the market trends, identify unmet needs of consumers and strengthen ties with customers, which ultimately may enhance the sales in the medium .
Innovative vocation
It is expected that more innovative small dealers, those who early develop new products, processes or ways of organizing, show a greater predisposition to conceive or implement technological systems novel as those that facilitate the electronic sale (Castells et ...