Chocolate Industry

Chocolate Industry

Introduction

Chocolate products are an essential part of the world from decades, and their demands have increased worldwide. In olden times, people were not aware of the making process of the chocolates, but now people know the interesting process of chocolate making. Chocolates had their starting point in the some olden times of Mayas and Aztecs when the cocoa was beaten into pulp, and some bitter foamy chocolate came out as a result. The major ingredient of chocolate is cocoa which is grown majorly on equatorial locations, and the process has been refined so much that it gives a variety of chocolates. The flavored chocolates and white chocolate have become part of the market since the last decade (Beckett, 2008). The chocolate industry has always faced criticism for inculcating bad eating habits among consumers and especially in kids. The chocolate tends to raise the sugary content in the consumers and make them adopt the habit of taking chocolates every now and then.

A Glance at the Chocolate Industry

The chocolate industry is an industry that provides great opportunities for the small business owners along with the other business owners operating within the industry. In addition to this, the chocolate industry is also capable of weathering the economic recession in an effective manner and also increasing the calorie counting and health consciousness among the people. The growth of the chocolate industry is based on the growth of the population and the expansion of the chocolate companies within the industry into new markets. On the other hand, the chocolate industry could also grow by introducing innovation in the products and raising the levels of disposable income and in turn leading to a greater purchasing of the premium offerings. It is significant that chocolate is very popular all over the world for individual consumption, cooking purposes and gift giving purposes. The businesses in the chocolate industry aim to focus on the unique services and specialty products because of the dominance of the large scale dynasties and franchises (Clarence-Smith, 2000). It is very important to understand that the unique chocolate products refer to the implementation of a particular production technique or a different approach to take on tradition, whereas the specialty services of the chocolate industry aim to focus of the gift packaging and delivery of the chocolate products.

Chocolate Leads the Way

Chocolate industry is mainly dependent on the taste and preferences of the customers who consume chocolate products. The primary driver of demand for chocolate is the taste of the customers, and it is a fact that consumers continue to love chocolate regardless of their age. It has been researched that the consumption of chocolate in males is 87 percent and females is 91 percent in the Western world. In addition to this, the consumption and popularity of chocolate has also expanded into the middle class population of the highly populated countries like India and China. The change consumer preferences and an increase in the disposable income will continue to grow the chocolate industry in other ...