Chapter 4



Chapter 4

Chapter 4

The total T can be estimated by N., having variance, N2Var().For 0, 1, (binary) type variables, variation in estimated proportion p is: S2 = p.(1-p).(1-n/N)/(n-1). For ratio r = Sxi/Syi= /, the variation being [(N-n) (r2S2x + S2y -2 r Cov(x, y)]/[n(N-1).2].

Testing for Hypothesis 1

H1: Customer satisfaction will be high if the user interface quality is higher

The first hypothesis examines the influence of user interface quality on satisfaction of the customer; the hypothesis suggests that increasing the user interface quality will considerably increase the satisfaction of the customers. First Correlation analysis was performed. 1 tailed test was used, since the relationship is ...