CHANNEL AND PRICING STRATEGIES

Channel and Pricing Strategies

Channel and Pricing Strategies

From beginning, company has been blessed with the base, word-of mouth marketing program. Mystique and acceptance of their brand, basically, is marketed. As the result, Fine Kuddler store only spends 1 percent of its annual revenue on marketing and advertising. Extras selling expenses allocated to new product launches and introduction of new flavors of this dessert (Kreitner, 2004).

Management style of Kuddler Fine food store has become lineup, and at same pace of business plan and mission of company. This evolution was necessary to achieve company's current success and to support rapid ...