Changing Customer Buyer Behaviour and Coping Strategies Taken By the Firm in Retail Industries: A Case Study In Tesco: London

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CONTENTS

CHAPTER 01: INTRODUCTION3

1.1Background3

1.2Purpose Statement3

1.3Rationale of the Study4

1.4Aims and Objectives4

1.5Research Questions4

CHAPTER 02: LITERATURE REVIEW6

2.1Tesco: Addressing Customers' Changing Needs6

2.2Analysis of Using Information Systems at Tesco7

2.3Tesco: Security for Information Systems8

2.4Changing Customer Buyer Behaviour8

CHAPTER 03: METHODOLOGY9

3.1Research Philosophy9

3.2Qualitative Research and Quantitative Research9

3.3Research Design9

3.4Data Collection10

CHAPTER 04: PROPOSED DATA ANALYSIS11

4. 1Resources and costs11

4. 2Time Frame and Proposed Plan11

4.3 Gantt chart (Proposed Plan)12

REFERENCES13

CHAPTER 01: INTRODUCTION

Background

The attitude, perceptions and preferences of customers change over time (Cho, Cho & Kim, 2005, pp. 359-369; Kar, 2010, pp. 46-53; Voinea & Filip, 2011, pp. 14). Moreover, the utilization of time is closely associated with consumer behaviour (Johnston, 1981, pp. 192-194). The customer behavior of customers in retail stores studies the identification of customers and their buying behaviour patterns (Applebaum, 1951, pp. 172-178). Tesco plc is a British based leading international retailer founded in 1919 in London. According to a recent report, the net profit of Tesco is 3.8 billion pounds at an average of approximately 10 million pounds a day. The business strategy of Tesco efficiently addresses the needs and expectations of its domestic and international buyers. It is considered as the third largest company in terms of retailing and revenue and second largest in terms of profit attainment (Potter, 2011, pp. n.d). It can be stated that the information systems in Tesco serves as a strategy in coping with the changing needs of their customers.

Purpose Statement

The main purpose of the study is to identify and examine the coping strategy used by Tesco for addressing the change in buying behaviour of customers. Additionally, the study will also help in evaluating the suitability of the information systems currently being used in Tesco and recommend advance technologies which help in making a difference to business functions The study would also evaluate the security measures implemented by Tesco and their suitability for information systems for meeting the changing needs of their customers.

Rationale of the Study

The study aims to identify the strategies used by Tesco for meeting the changing needs of their customers and by analysing gathered information and recommending advance technologies for making difference in business functions at Tesco. This study will be beneficial for the entire retail industry in coping with their customers' needs and most importantly will the research will benefit the stakeholders interested in the same study area.

Aims and Objectives

The aims and objectives of a study help in framing the research questions for the study in order and to achieve the desired results for the research. Therefore, the major aim of this study is to identify and examine the strategy used by Tesco for meeting the changing needs of their customers. The main objectives of the study are also stated below:

To review academic literature that relates to changing customer buyer behaviours.

To evaluate the use of information systems as a coping strategy by Tesco, to meet the changing needs of its customers.

To explore key pieces of research relevant to the ...