Change management on British Airways

by

Acknowledgement

Iwould take this opportunity to express gratitude my research supervisor, family and associates for their support and guidance without which this study would not have been possible.

DECLARATION

I, [type your full first titles and last name here], declare that the contents of this dissertation/thesis comprise my own unaided work, and that the dissertation/thesis has not previously been submitted for learned written test in the direction of any qualification. Furthermore, it comprises my own attitudes and not inevitably those of the University.

Signed __________________ Date _________________

Abstract

In this report I will explore the ongoing and accessible opportunities for changes in policies, which helps British Airways (BA) to anticipate and overcome the challenges faced by a have a job, cultural, structural, etc. Also identify these problems, I will be able to recommend approaches to change and long-and short-term basis.  

Moreover, I will be able to illustrate the value and benefit a substantial change in the organization, such as developing new measurement and executive management model. Other strategies Changes may include strategic alliances, reducing staffing levels, regularisation of the fleet, outsourcing and information technology.

Table of Contents

CHAPTER # 1: INTRODUCTION3

CHAPTER # 2: PUBLICATIONS REVIEW10

Unplanned Versus Planned Change10

An investigation of British Airways11

Internal Environment11

SWOT Analysis11

Strengths11

Weaknesses13

Opportunities13

Threats14

McKinsey 7S Model15

Style / Skill18

System18

Share value19

External environment20

PEST analysis20

Political factors20

Economic factors20

Socio-cultural factors21

Technological factors21

PORTER'S FIVE FORCES ANALYSIS ON BRITISH AIRWAYS22

Buyer Power23

Threat of New Entrants24

Industry Rivalry26

CHAPTER # 3: METHODOLOGY28

Research Design28

Literature Search28

CHAPTER # 4: FINDINGS AND DISCUSSION29

Recent problems being faced by BA:31

Organizational Change32

Types of Organizational change & process33

Organizational Resistance & Readiness for Change34

Leadership35

Motivational Theories36

Result of Motivation38

Roll of Communication40

CHAPTER # 5: CONCLUSION43

Conclusion43

Recommendations44

REFERENCES47

Chapter # 1: Introduction

 The airline industry plays in important role in the global economy. It is a crucial constituent of the leisure / tourism industry and continues absolutely vital to the perform of worldwide business. It represents one of the biggest industries worldwide with global airline revenues Exceeding $ 09.12 billion in 2006 (IATA, 2007a). The direct contribution to national GDP on a global basis is estimated to be $ 140-145 billion (IATA, 2007b). It is therefore experiencing unprecedented and sustained levels of demand (exceptions to this include the 1986 Libyan crisis, the two Gulf Wars and September 11) that are straining the existing aviation infrastructure to the breaking point (Reed, 2007). Yet Despite this growth, profitability has Remained elusive and marginal and is one of the many contradictions within the industry has experienced only four Which periods of profitability, 1963-1968, 1975-1978, 1987-88 and 1995-2000 over the past five decades (Doganis, 2002).

British Airways - the largest international airline in the world, carrying a vast number of passengers from different countries to another. Also, the company - one of the most respected airlines in the world. International British Airways route network covers some 550 destinations worldwide. Airlines in the UK operates primarily on two grounds, located in London, they are - the airport Heathrow and Gatwick Airport. Although British Airways - one of the world's largest international airlines, it sometimes struggles to compete with American rivals, because they have tend to carry more passengers on domestic ...