Change in French Food Consumer Behaviour

By

ACKNOWLEDGEMENT

Many thanks to my family, friends, colleagues and my instructor as without their support and guidance, this project would not have been completed.

DECLARATION

I declare that this project shows my own work developed by a thorough analysis of the secondary research and primary research study. Moreover, this study has not been published before.

ABSTRACT

The aim of this paper was to understand the French food consumer behaviour and the expected trends in this market. the research employed a mixed methodology by collecting the secondary data and conducting an online survey. it was found that the trend of the fast food and processed goods has been increasing among. however the customers are prone towards the healthy eating at the same time and want the processed food to have all the necessary nutrition as much as possible. the economic development will bring a gap between the poor and the rich. on the one hand, it can turn out to be increasing among a growing number of the consumer for the low priced nutrition, whereas on the other hand, the exiting trend towards hybrid purchasing behaviour will increase. people will go after the low priced food at the same remaining focused on the significance of health and quality food.

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

V

CHAPTER 1: INTRODUCTION1

Background1

Aim of the Research1

Scope of the Research1

Research Questions1

Research Method2

Possible Limitations of the Study2

CHAPTER 2: LITERATURE REVIEW3

Consumer Perception of Food3

Factors Affecting Consumer Food Choices4

Population4

Education4

Lifestyle and Health5

Expenditure Overview5

Food Trends and Styles6

Trend Towards Functional Foods7

Culinary Innovations7

CHAPTER 3: METHODOLOGY9

Research Design9

Data Collection9

Data Analysis10

CHAPTER 4: FINDINGS AND ANALYSIS11

The Increase in Snacking11

A Hedonistic Dimension12

Consumption of Organic products12

Social Class and Age Distinction12

Survey Results13

Association with the Food13

Meal Serving13

Preference for French Food14

Health Consciousness14

Giving Proper Time to Meals while at Work15

Lifestyle and Having Freshly Cooked Meals15

Preference for Fast Food16

Frequency of Processed food purchases17

Summary18

CHAPTER 5: CONCLUSION AND DISCUSSION19

Recommendations for Future Research19

Conclusion19

REFERENCES21

APPENDIX23

Survey Questionnaire23

CHAPTER 1: INTRODUCTION

Background

The eating habits of French citizens have evolved dramatically over the last twenty years and the food has never been as varied or as abundant in France. Despite this variety, obesity is gaining ground in the country even if it appears relatively preserved compared to others. Keeping in view of the changing trends in food consumption, this research studies the future of the French food consumer behaviour and how the market can respond to all the challenges coming ahead.

Aim of the Research

The aim of this research is to study the French food consumer market in order to understand consumer behaviour and the extent to which French food consumer behaviour will change until 2013 and to determine how the food industry will adapt to these changes.

Scope of the Research

This research will not only facilitate the marketers, but also the social and economic representatives since it provides insights into the growing food trends in terms of diet, health, lifestyle and taste preferences. This research will prove to be a sound in understanding the aspects that have been accounted most to the changes in consumer behaviour. Knowing this is important for the general public marketers and the health management representatives at the ...