Cell Phone Business a Toy or a Tool

Cell Phone Business a Toy or a Tool

INTRODUCTION

The main purpose of this paper is to analyze the importance of cell phone for business. The paper discusses the fact that is cell phone a tool for business or a toy. In order to collect the data, primary research methodology has been used. The data has been collected through the interviews and the questionnaires which have been conducted from the business executives of 5 companies.

The use of cell phones is increasing with the passage of time. The number of people using cell phones is growing considerably. This is the time when almost each and every individual is using the cell phone. Previously, cell phone was just a mode of communication and now it has become an essential tool through which companies are conducting their business.

LITERATURE REVIEW

For some time, the mobile phone is becoming a space to develop not only marketing but also business, and therefore undertake. Everything has come in a short time, the explosion of smartphones and the increasing rise of tablets, have begun opening endless opportunities in all fields not only in the marketing and sale of large companies, but also to small enterprises. These new opportunities can be given from application development to education, the m-commerce (mobile telephones), tourism or marketing based on mobile phone (Adkins, 2008). Certainly, we are in search of a market based on mobile phone in which everything is done, especially in Latin America, and best of all this new scenario that has opened the venture, is to carry out this kind of new projects, you do not need a large investment to start. The concept of mobile marketing started several years ago. Today, the tool already firmly established not only in the world, but also in Russia. It is not that he has brought with him some stunning revolution, but certainly was one of the most important parts of such a popular concept today as interactive marketing. Consider that in recent years has established the massive mobile phone in Latin America, especially those with access to the Internet and social networks, whose use has been expanded thanks to the Technology Committees cheaper in recent years (Bitner, 1997). These new, and therefore, potential consumers are waiting for one or more entrepreneurs begin to have a presence in this market where everything is done. Although the use of smartphone or tablet is not the same as exists in countries like United States, United Kingdom and Spain, certainly in the region are desirable markets like Mexico, Argentina, Colombia, Chile, where the development of technologies and ventures based on the mobile phone does not even know how far you can touch ceiling, is a clear signal to anyone who wants to undertake (Bitner, 1990).

To promote products and brands, advertising agency tools successfully using mobile marketing. Mobile Marketing is a variety of marketing communications with customers via cell phone. Proper use of mobile technology in promotions and advertising campaigns allows multiple efficiency ...