Cause and Effect Model: Discuss the Impact of Technology Including Social Media On Generation Y

The Impact of Technology Including Social Media on Generation Y

Introduction

Social networking has great impacts on every generation regarding their business life and their personal lives as well. With the scientific advancement, the tools of social networking have shown positive results in every walk of life. They have not only influenced daily life but have also influenced organizational practices. These impacts can be observed in all different generations. Social networking sites have become more popular in the last decade. This is because of the reason that university and college students extensively used it for their researches. Face book, Twitter and other social network have intensely become a most important part of today's life. Social networking has great impacts on every generation regarding their business life and their personal lives as well. With the scientific advancement, the tools of social networking have shown positive results in every walk of life. They have not only influenced daily life but have also influenced organizational practices. These impacts can be observed in all different generations (Crumpacker, Crumpacker, 2007).

Discussion

Impact of Social Networking on Generation Y

Generation Y lies in the year between 1981 and 2000. This generation is considered as the second leading generation. They brought up during the 'empowerment' years where each person gets success. They were raised in the shadow of such parents who planned their lives. This group was grown up in a consumer economy (Crumpacker, Crumpacker, 2007). As a result of which they expect employers to accommodate their customer expectations in this regard. They bought up in such a way that they are not scared to convey their point of view. Generation Y is also considered as one of those generations who brought up with computers and technology. Their ...