Case-Writing about a Real World BSG-Alliance

Case-Writing about a Real World BSG-Alliance

Introduction

In the Business Strategy Game (BSG) alliance, we are reviewing various economic and business strategies before going to alliance with any company. An alliance gives the opportunity of accessing outside resources, reducing business risks and also sharing various costs which are facing by the firms. In alliances, each firm is focusing upon his specialization; internalizes the partners' knowledge and most of the times value creation Logics are combined in order to have the best alliance. These all things make all alliance distinguishable from the Franchising and Licensing. In this ...