CASE: WALT DISNEY COMPANY

Case: Walt Disney Company



Case: Walt Disney Company

Disney's Strategic Business Unit (SBU)

There are various reasons for which a company, operating either in the domestic market or international market, decides to organize itself in different Strategic Business Units format. However, there are some primary reasons due to which Disney has decided to operate through SBUs. First, to gain a competitive advantage; achieved through offering quality and differentiated products or services and adapting price leadership strategies. Second to achieve long term growth; achieved through adapting Plan growth strategies. Third, to be ultra responsive to economic, legal, political, technological and market ...