CASE STUDY ON INTERCULTURAL DIFFERENCES

Case Study on Intercultural Differences

Case Study on Intercultural Differences

Establishing a Business in Brazil

Brazil is the largest South American countries and the most populous area. It is the fifth country in the world in terms of area. And share its borders with all South American countries except Chile and almost Ecuador.

In the era of information technology, which connects the speakers of different languages, i.e., from different cultures is much more frequent and intense at other times in human history, it becomes imperative to find tools to facilitate these interactions. And these instruments are not limited to media, so exalted and disseminated ( Kim, 2005b, 323).

The area where I would be pitching in for the business in Sao Paulo is Sé as it is has the lowest cost locations at Sao Paulo. This charming neighborhood with historic buildings is a traditional central square in Sao Paulo. In the middle of last century the area was very lively and full of businessmen running around famous buildings, such as Italy and Edificio Altino Arantes. However, like other areas, such as Avenida Paulista and Itaim Bibi began to turn into a financial center, has begun to decline.

Be around subway stations, as well as the Republic of Anhangabaú find a lot of office buildings with great character and a very affordable price. Small office is 25m2 and costs about R $ 500 per month, including flat fees and property tax (IPTU).

However, the rules of construction and offices can vary greatly, as most units have not been renovated for decades. Many streets in the area know that they are pedestrian zones, so it can be difficult to get a parking space. The employees can consider using public transportation such as subway or bus to work in this area.

In the minds of most people, cultural differences may be that differences in etiquette, superficial differences between habits, or morals of a country to another. Yet each cultural world operates according to its own internal dynamics, its own principles. And it is in the dimensions they usually think homogenous found the more contradictions. Time and space, two key cultural components are perceived and governed in ways very different worldwide. It would be wrong to assume that culture manifests itself only through the language and manners. All the features of our behavior are closely related to the culture (Levine, 1993, 85-98).

The intercultural differences between the two countries Spain and Brazil, there first exists the language barriers, which would create problems in communication among the employees that would be hired in the company. The individualism-collectivism is another important aspect of the values ??that we must take into account to explain differences in conflict communication dimension of power distance. In fact, the process of negotiation of conflict often involves a complex interaction between the parties to the conflict at different levels of expectation of respect and reverence should be accepted. Distance from the point of view of cultural analysis of the value relates to how he ...