Case Study on Blu Dot

What would a SWOT analysis of Blue Dot reveal to a marketing professional?

The analysis of strengths, weaknesses, opportunities and threats of a company gives a clear insight of their business and its future. It helps the managers change their existing strategies and policies to ensure a profitable business. It also analyzes prevailing opportunities in the market which one might over look. This reflective approach helps to gauge the viability o the business Hartline and Ferrell, 2010).

Strength

Affordable Price

Blu Dot is offering seven product lines. They are offering a variety products to quality conscious, price conscious and innovation conscious buyers. They are providing the market with options to purchase desirable furniture for them. With the support of cost-effective strategies, they are keeping their prices low which is helping them to bring more offers and options to customers (Martin and Thompson, 2010).

Creativity

Attractiveness and creativity are something they aim to capture process and project in the market. Making furniture extremely creative and affordable at the same time makes the deal challenging for the company. They have kept their supply chain based on industrial making which has enabled them to procure product essentials efficiently and cutting cost (Griffin, 2011).

High Quality

Incorporating the attractiveness and creativity to their products, they are keeping in mind making sure of the provision of high quality. Quality has played a vital role in projecting their positive image in the market. That is how they could establish their business in considerably small span of time (Hartline and Ferrell, 2010).

Supply Chain

They have chosen their suppliers who are already dealing in big industry rather than the ones who are dealing with making consumer products. This has helped them control their cost while making the whole supply chain resourceful and competent.

Product Lines

There seven product lines include tables, beds, desks, storage, seating, shelving and other accessories. They have covered almost all the needed accessories which homes or offices may like.

Pricing

They are keeping their price low which is helping them to capture and retain larger portion of the market. Their pricing strategy is simple and straightforward. They aim to sell product extremely affordable for the consumers.

Packaging

They have adopted flat packaging which facilitates them in their shipment to the consumers. Consumers favor handy products rather than giant merchandises to carry home. While going through their comparison shopping consumers also evaluate the product on theses points (Martin and Thompson, 2010).

Shipment

The flat packaging gives a competitive advantage to Blu Dot. It allows more and more merchandises on board and saves the costs of executing shipment process. Flat packaging secures the products form breakage.

Opportunity

Comparative Approach

They have adopted a routine of tracking their competitors' pricing for the similar products. On the basis of acquired information they formulate three to four different pricing pieces information. Their strategic managers then analyze the data and decide one profitable price for their products.

Variety in Pricing

Through creative pricing strategies, they have come up with prices which can ensure them to respond to a range wide of ...