Case Study: Clover Valley Dairy Company

Case Study: Clover Valley Dairy Company

I got your letter regarding multipack testing a day back and I wanted to study some of the aspects before writing back to you. I appreciate your suggestions and have definitely considered them. It must be surprising to you that our new packaging is appreciated in the plant and the employee's families. It has additionally diminished the expense to 7.5 cents for every 6oz mug which was something like 12 cents prior. I accept that the thought of improving the multipack bearer to hold six cups together will be great in business and it will help us in boosting our sales up to the level we had in the recent past. Moreover, an attractive and more appealing package will increase the possibility of attracting new customers, as well as retaining existing customers. The cost efficiency can be gained from an effective packaging; therefore, any such decision will have incredible impact on the company's overall sales and growth. I say this because I feel that we may as well incorporate our rival's customer's perspectives and our non-competitor client sees for comparison. If we just utilize non competing stores, we won't get a complete picture of what will truly offer well and what won't. I prescribe that we restrain competitors with the goal that we won't head over budget, yet clearly incorporate them.

There are some aspects which I want to discuss with you regarding the testing part of the packaging. Since, we have finished with the testing part on our own employees and their families which they have liked and appreciated, we can now easily go and test this packaging in the market. However, there was a question in my mind if the multipack carrier should be really tested or not? We can either sell them directly to the market without going through the testing part. On the other hand, after reading your letter and the options which you have mentioned in the letter, I have come to the conclusion that we should test the multipack carrier. I do not think that the testing part will disappoint us. In fact, it will be liked by many people and the retailers as well.

As far as your given options are concerned, I think the Bill's Market will prove to be the best to test first, since there is no product of our ...