Although not a guarantee for success, mission statement allows organizations to make efficient long-term choices, to perform those choices effectively and to take tangible activities as needed to ensure achievements ([Thompson & Strickland (1999)]). The value of purpose claims to the efficient ideal control of company organizations is well recorded in the literary works. A purpose declaration or mission statement is a general concept of the overriding purpose of an company that, preferably, is in line with the and objectives of significant stakeholders. Mission claims are often regarded as 'enduring claims of ...