Case Study: Burger King

Case Study: Burger King

Those market segments which companies mark as potential areas for their particular product or promotion is a targeted audience or target market. It is often categorized by customers' ages, nationality, socio economic conditions or gender. To develop a marketing mix for a specific customer base with planned approaches is Target marketing. It helps the company to focus on each market segment individually, as it breaks down the customers' base into sub domains.

Target marketing beauty is that it gives the marketing 4 P's or marketing mix which are Place, price, Promotion and product easier and is ...