Case Study: Becks



Case Study: Becks

Question 1

The decision by Radiohead for undervaluing their products was good enough to compete in the market place and compete with the changing needs of consumers. In modern world the market is changing, and the mass marketing, which now seems a loss of efficiency and creativity. Radiohead consumers have changed, they live the era of Information Technology and Communication and their attention is more difficult to capture. One cannot simply dump messages hoping that consumer's attention. The company, the brand, the product must now stand; further develop a relationship with the consumer. Marketing has emerged ...