Case Study Based Analysis

Table of Contents

Introduction3

Fashion in United Kingdom4

The Fashion Industry in UK4

Marks and Spencer5

Internal and External Analysis7

PESTEL Analysis7

Political7

Environmental7

Social8

Technological8

Economic9

Legal9

SWOT Analysis9

Strengths10

Weaknesses10

Opportunities10

Threats11

Marketing11

Strategic Marketing11

Market Segmentation12

Geographic Segmentation13

Psychographic Segmentation13

Demographic Segmentation13

Target Market13

Positioning14

Strategy Formulation and Implementation14

Competitive Strategies15

Strategic Management Theory17

Pricing Strategy18

Place18

Promotion19

Conclusion20

References22

Case Study Based Analysis

Introduction

In United Kingdom, there are several industrial sectors which are serving as an important part of the economy of UK. These sectors include banking, manufacturing, food, chemicals, agricultural, and fashion. All these industries have several companies which are a part of the industry and are serving the consumers by fulfilling their needs and providing them with what they would need. It's the sole purpose of these industries to improve the economy of the country and to serve the consumers.

Fashion is simply a huge business involving millions of people around the world. The Fashion industry and the Clothing Industry of United Kingdom is a highly valuable sector. In today's era, fashion holds a special position in the life of people all around the globe. It affects their life in many ways, and fashion also reflects the culture of the societies and countries (Kara, 2008).

Overviewing the fashion world, many famous companies and brands can be seen, which have become a significant part of countries and peoples life. The word fashion holds a significant position in the mind and lives of people. Directly or indirectly, every person existing in the world is a part of the fashion industry and is being affected by any change occurring in the fashion world.

Fashion industry has the power to play with the minds of consumers, making them act in the way the fashion wants them to. The fashion industry and the players of this industry, produce, innovate, create and then have the ability to market the product in a way to attract people towards them and towards their products. Fashion is not only related to clothing and dressing, it is an important part of life and lifestyle. Fashion is created by industries and accepted by consumers, in this way it becomes a part of life and lifestyle.

Fashion in United Kingdom

UK holds the position of one of the major fashion markets in the world, and is playing an important role in bringing out time to time innovations is the fashion world. The impact of fashion can be seen on the lifestyles of the people of the country. Fashion has changed their life along with making changes in what they wear, how they wear it and where they wear it. Fashion also has an impact on the way the people spend their lives (Kara, 2008).

Time to time the fashion industry has evolved, by bringing in a number of changes. The life of fashion is very less, it needs to grow and change constantly. This is because there are several competitors existing in this industry, and all of them are involved in bringing changes and innovation. This continuous changes increase the demand of the customers as the more they get, the more they want.

The Fashion Industry in UK

The Fashion Industry has ...