Case study and some questions to solve



Case study and some questions to solve

1a)

Questionnaire: One of the simplest method of the use of technology for a questionnaire is a website. Over here, the questions can be answered via the website. The other method could be mail surveys. The questionnaire can be received through email and its upon the respondent to fill out the form at their own convenience. Interviews: The use of telephones are on the best methods of conducting an interview, where the data can be collected by a researcher quickly The other method of conducting an interview is through the Skype, where interviews are given through the use of computers. This kind of techniques helps to develop personal contact between the respondent and interviewer.

1b)

The result is analyzed based on the conditions that are asked in the interview and the questionnaire. The result can be categorized on the basis of gender, age, taste, interests, wealth and etc. Also, we can analyze result based on the four levels of measurement. They are: Nominal (only attributes are named, for example, strongest), ordinal (the characteristics can be rank ordered) Ratio (there is absolute zero, where a meaningful variable or ratio can be made)and interval (where the distance between variables are taken into account).

1c)

Qualitative research collects data that are in non numerical form. It includes open-ended questionnaires, unstructured interviews, direct observations and written documents. It is mostly helpful for studies at personal or individual level, and the data is very much varied in nature (McLeod, 2008) Quantitative research accumulates data in numerical form, which can be, divided into categories, rank order, or measured in units of measurement. Observations and questionnaires are methods of research that can yield both qualitative and quantitative information. An example could be considered of open ...