CASE STUDY (AER LINGUS)

Case Study (Aer Lingus)

Case Study (Aer Lingus)

Abstract

Air transport is a complex and topical, through this study we will discuss the various competitors in this market and their strategies for being at the top in this environment strongly concurrencies. I we will consider the bargaining power of suppliers and customers, threat of new entrants, the risks of substitutions present or future competitive rivalry and finally the notion of state .

I) Analysis of the airline industry based on the model of five forces of Porter

II) Card Industry Strategic European airline passenger

Description

Aer Lingus is an Irish airline and member of the One World Alliance. The company was founded in 1936 by the merger of Aer Lingus and Teoranta, and in 1947 launched the Airline Eireann. The first flight led from Baldonnel Airfield Dublin to Bristol. The name Aer Lingus is the anglicized form of the Irish word aerloingeas "air fleet". In summer 2005, Aer Lingus joined the Air Transport Council of the Irish Chamber of Commerce awarded "Airline of the Year 2005", which they could accept in 2003.

The total fleet consists of 44 Airbus aircraft. These are in detail by 30 Airbus A320s, six Airbus A321s, 3 Airbus A330-200 and 5 Airbus A330-300. (October 2009)

History

Aer Lingus has been working since 1936. Over the years, after the Second World War, like many other airlines, its flight routes are still functioning. It was only after the war, that the Irish airline started to operate. The first flight across the Atlantic took place in 1958 to New York.

The subsidiary was founded in 1984 named Aer Lingus Commuter; Aer Lingus flew on short-haul destinations in Ireland and England, which were not served with the Jets before they were incorporated in 2001 in the parent company. Meanwhile, Aer Lingus flies only Airbus of younger age and has the European route network expanded to the European market to compete with discount airlines such as Ryanair or EasyJet. The Oneworld alliance was joined Aer Lingus in 2000 and left in 2006, again in order to focus on building your own network.

With the green shamrock as the symbol, the airline flies from Cork and Dublin to the UK, Scotland, continental Europe and the USA. German airports are Berlin-Tegel, Dusseldorf, Frankfurt / Main, Hamburg and Munich. Also, Vienna and Zurich will be served. The European route network expanded Aer Lingus already in the 40s and 50s for connections to Brussels , Amsterdam and Rome . Among the new objectives included besides Manchester, Glasgow and London and Paris, Copenhagen and New York. (Bednarek, 2001)

From Document

These two groups are strategic companies "low cost" and therefore pursue the majors the same objective: to increase their margin by minimizing their costs. But their strategies for achieving it are different. However, it is the low cost firms experiencing the most problems today. Indeed, some such as Easy Jet, are no longer viewed by consumers as "low cost", particularly because of the many paid services that are added during the trip: for ...