CASE STUDY

Case Study of “Share-A-Car”

Case Study of “Share-A-Car”

Introduction

This case is about a Share-A-Car Company, which provides a car on rent to its members. Basically this program provides customers with the freedom and convenience of using a car without the expense of fully owing it. As owing a car in Singapore is really expensive, therefore Share-A-Car Company targets those customers who can't own a car but need to use it infrequently. To become a member of this company, a customer needs to register by paying $100 fee. Certain conditions also applied like minimum age should be 21 and the requirement of Singapore ...