CASE STUDY

Case study



Case study

Introduction

Easyfinance strength in 2008 is their improved internal control management department, their new CRM with some new recruitment and last but not the least they are moving in the proper direction, talking about their weaknesses, they have no significant weaknesses as they have no serious competitors till 2008.

Critical Evaluation

The area of marketing information surrounded by the misunderstandings and delusions. That is why the marketing information assumed to be a difficult area in the field of marketing. Most of the marketers convince themselves by relying on the concept of doing more and more marketing research, collecting additional information and storing the data of the research. By doing so, they are actually keeping themselves stiff to the old trends that sound more like an academic and theoretical study than a practical one. Such part of marketing normally assigned to the lower marketers because the actual managers do not take into account what the information says. The information of the marketing research regarded as the trappings in this chapter of the book. According to the writer the marketing information is all about how the information understood, how the environment dealt and considered. In other words, how we understand and deal with the customers, the channel partners, and the rivals. This is the reason why the information regarded as providing the leverage because if one can persuade the thinking of the decision makers and staff about the marketplace, then there is a good opportunity to manipulate their actions. Do for this reason the market sensing and learning regarded as the pathway towards the strategic management. Market knowledge is the foundation for more perceptive market choices, practical view of the relations, improved awareness of the customer value, and realistic vision of the networks that strengthen the strategy.

Understanding the customers and the markets is a crucial thing to do because most of the companies do not have the idea that why there customers react as they do. The management does not have the clear understanding of the consumers' assessment regarding the value proposition and decision making. The author has regarded the theory of consumers' rational decision making process a misconception as they limited only to surveys and research. However, it is evident that the companies that understand and learn about the consumers and use that knowledge to attract the consumers are the leading companies in their various industries.

All businesses intended to sell more of their products or services. But it is impossible to sell what the company wants to sell unless and until it is in compliance with the needs and wants of the customers. It is important for a company first to understand the customers and then to design and sell the product to achieve high volume of sales. In other words, the outside-in concept has to be applied today in order to get largest customer base. In case of misunderstanding, the customer needs there might be two drastic outcomes:

Decreasing volume of satisfied clients and loss of unsatisfied ...