CASE STUDY

Case study



Premier Cru & CSR

Introduction

Corporate social responsibility (CSR), also called corporate social responsibility (CSR) can be defined as the active and voluntary contribution to improving social, economic and environmental by companies, usually with the aim of improving its competitive position and valuation and its value (Mullerat, 2010). Corporate social responsibility goes beyond compliance with laws and regulations, assuming their respect and strict compliance. In this sense, labor laws and regulations related to the environment are the starting point to environmental responsibility. Compliance with this basic policy does not match Social Responsibility, but with the obligations that any company must meet simply because of his activities. It would be difficult to understand allegation by a Premier Cru's CSR activities if it has or does not comply with the legislation referred to their activities. This piece of writing is designed to address a particular aspect of Premier Cru in terms of its corporate social responsibilities.

Corporate Social Responsibility (CSR) is an important theme of the business sector that is gradually turning into a streamline activity. No company can live in complete isolation, ignoring the welfare, protection and prosperity of its external environment and this has been greatly realized by Premier Cru. The code of Business ethics of Premier Cru entails that the company will conduct its business activities with high standards of dignity, keeping the interest of third parties intact. The company also promises to keep its employees in high esteem whereby their rights are to be understood and ensured duly.

They will be appreciated, rewarded, and understood. Its code of conduct also includes its responsibilities towards national and international trade, business integrity, personal conduct, political activity, conflicts of interest, health and safety, environment, customers, supply chain and community involvement (Kotler & Lee 2005, p.115).

Mission and Objectives

The mission of Premier Cru Hotels & Inns Llpuk is as follows:

“It is our mission to deliver maximum client satisfaction and an exceptional service at a competitive price range. It is our mission that apartments offer a “homely” feeling to our valued clients, so they feel comfortable and calm in the serene environment that we provide. Our mission is our course of action, and nothing else.”

The management of Premier Cru Hotels & Inns llpuk believes that the mission is only achieved if our 'core product' represented by spacious and well-designed apartments, is supported by knowledgeable staff, delivering superior service, within a dedicated and highly professional organization (Nourick, 2001, p. 88).

The objectives are enlisted as follows:

To serve as a benchmark for service apartments and their operators in UK.

Achieve hefty sales in Year 1, followed by astounding increases in Year 2 and Year 3, with corresponding increases in profitability.

To monitor and audit quality compliance standards and the performance of our members on a regular basis.

To develop, encourage, and maintain a range of acceptable service standards for serviced apartments in UK.

To work on various suppliers and standardize services and products.

To exploit newer markets across the continent after UK, in the travelling professional and leisure ...