Case Study



Case Study

Introduction

Unilever is ranked one of the largest multinational companies all over the world. The company has specialized expertise in the production of fast moving consumer goods. The product categories include personal care and home care products that are easily available at the stores in all the parts of the world. There are very few products that are classified as one of the brands of Unilever billion dollars. These products include AXE and Dove. Both of these products of Unilever bring large revenues in every part of the world. Although all the products have their own qualities and benefits but these two products i.e. Dove and AXE, they cater a huge consumer market around the globe and bring revenues in larger amounts. In the paper we are going to discuss in detail about these Unilever products i.e. how they are looked by the company and by the consumer. Moreover, company's different marketing strategies and tools that led to the success of the company as well as success of the product.

Discussion

Product Analysis

TOWS Analysis

As top stories highlight: the vision of the company which is part of innovation, the mission that company wants to perform, very general analysis of what happened and what we are proposing as a novelty, and particularizing a little more, the components marketing mix and be an additional service, the TOWS analysis is a little confusing because it contradicts, but it makes sense because it focuses on all perspectives of error that can get to create.

TOWS analysis is nothing but a variant of classic business tool named as SWOT analysis. It is nothing but a re-arrangement of the acronym SWOT which is abbreviated as Strengths, Weaknesses, Opportunities and Threats. It deals with analyzing the internal environment (Strengths and weaknesses) and external environment (opportunities and threats). It is a tool to design a particular strategy in order to plan for the whole organization marketing and what are the steps that have to be taken and what not to do.

The path to take is to have things clear and well show security and confidence to our customers who are loyal to us year after year and people may also become applicants by new innovations in the tour package, good communication and presentation of the product- Service.

As the service we are presenting is Personal Care Products, so that people will be encouraged to innovation, as we have relied for believe that this paper will have an impact is in requests, there you can see that people are not looking for a place of mass tourism but a place where you can rest and get completely out of the environment which are displayed daily. With innovations made in the aforementioned products with respect to destinations and customers typologies sublime results, Unilever has obtained with affordable prices to win customers' trust in this new idea we can say that we are facing the project is properly routed.

TOWS Strategic Alternatives Matrix

 

External Opportunities (O) 1.Marketing of a competitor's product2. Targeting new ...