CASE STUDY

Case study

Case study

Problem Statement

Here are a few deals have done if at all. In the end, begins the cheapest Mercedes C-Class sedan, at $ 29,950. True, Mercedes even offered his small sedan 190 per $ 22,850. But it was 1984 when you could buy a Cadillac DeVille sedan for $ 17,625.The price for a new $ 24,950 Mercedes C230 sport coupe has surprised many people. Mercedes says it is the first car for many people, where before we would not have us on the radar screen, not to mention on their shopping lists. "

Executive Summary

The joy of the ride share component model year 2002 with the C-Class sedan and has the same 106.9 inch wheelbase. Although the C-Class sedan looks conservative, sees Coupé zoomy.

Sloping hood and front overhang of more than a wedge-shaped profile (with the popular 1970s exotic Italian sports cars), which is the movement forward, even if the C230 parked.

No body parts are between the C-Class sedan and coupe. One of the few elements in common side mirrors with turn signal repeaters. In addition, C230 is 7.3 inches shorter than the whole, almost all limit the length of the basis of a short rear overhang. Thus does man sacrifice much space passenger.

In fact, rear-wheel-drive C230 easily seats four 6-footers. The front seats slide back for easy access to the rear, although there may be some passengers who complain to their seats lean back too much. Spacious cargo area has a low, wide opening and can be greatly increased by folding down the rear seat backs forward.C-Class sedan conventional trunk, but the C230 is a 2-door model with the odd body style Mercedes for the Americans, they have never seen a Mercedes here without the usual run.

Statistical Analysis

Mercedes brings a chance by selling a C230 sedan, when most Americans ...