CASE STUDY 3

Case Study 3



Case Study 3

Overview of the topic

The main task in this topic is to select a product or service that is being used by me on regular basis. There is a need to discuss the major features of the product. I would need to tell the reason because of which I use the product and give preference to it as compare to other competitor's products. Lastly, I need to brief the audience regarding the major aspects of the products. Therefore, this is the overview of the topic.

Introduction of the Product

The product that I have selected for this topic is the shampoo. The brand of the shampoo is Head & Shoulders. The reason because of which I have selected this product is due to the loyalty that I have towards this brand. I'm using this product since a very young age and have not used any other shampoo brands that much as compare to Head & Shoulders. Therefore, this is the introduction for this product.

Experience with the Product

It is a well known fact that Head & Shoulders is one of the top brands in the Shampoo Category. It is a very famous shampoo used worldwide by many people. There are several reasons because of which I started using this brand from very young age. The first reason was that I saw my father using this product. It was a product which had a family attachment and I used to witness its purchase from the supermarkets during my childhood. Secondly, I also had problem of dandruff which was also a major reason because of which I used this product. Head & Shoulders is popular because of its anti-dandruff properties and it has been one of the most important features of the shampoo. The price of the shampoo is also quite economical and there is no problem in buying the shampoo. There are different varieties as well in the shampoo and it has even improved over the period of time. The product has a large target market in different parts of the world and it has done exceptionally well in this regard. Therefore, these are the overall experiences associated with the product (Alice, 2012).

Positive Attributes of Shampoo

Every product has positive and negative attributes. Though, the positive attributes of the shampoo would be discussed in the first case:

Head & Shoulders is a brand of a very famous company known as Procter & Gamble which is one of the world's best Fast Moving Consumer Goods Company in the world.

Head & Shoulders is one of the world's best shampoos and it enjoys a major market share in its respective industry.

Head & Shoulders provides a huge variety of products to its consumers which make it easier for them to purchase the product.

Head & Shoulders is a very effective shampoo in the prevention of dandruff in the hair which is the strongest property.

Head & Shoulders is even very safe to use and it does not pose a lot of risk and ...